Ï As a first-time attendee, I put my super-organizer hat on and prepared as best I could prior to departing for the show. I reviewed the list of 800+ exhibitors and narrowed it down to a manageable list of 161 exhibits to visit over three days. When I did the math, I quickly realized this was going to be impossible. I would have had to visit 53.6 vendors each day, which equated to spending approximately 8.5 minutes per vendor with no lunch, no breaks.
Plan B: Slow down, smell the roses, and enjoy the show! My absurd planning paid off. I left NYC with precisely what I wanted—making connections with vendors, seeing a colossal assortment of greeting cards and lifestyle gifts, and gleaning so much inspiration. I cannot wait to present you with the best of best in your subscription box every month, delivered to your door.
Bonus: A balance of six cents on my Metro card—no better planning than that!
Sponsored by the Greeting Card Association, the 28th annual Louie Awards—the stationery biz equivalent to the Oscars, Grammys, and Academy Awards all rolled together—are a big part of the show. This year’s theme, A Universe of Wonders, celebrated the brightest stars in the stationery industry. As many as 230 companies submitted entries spanning 61 categories.
News Flash: A “Blue Ribbon” Special Delivery Box may well be in the works!
Check out some of their amazing cards here.
Education @ the NSS
I learned about resources from a color expert so I can ensure every Postmark’d Studio box you receive is on trend or even ahead of the curve. What a joy it was to be in the same room at the same time with an extraordinary panel of top women retailers and makers sharing their heartfelt stories. This experience gave everyone in the room a renewed confidence, whether they had been in the business for six months or three decades.
Report Card: Learning never gets old or goes out of style!
I’m Already Thinking About Next Year’s Show
The NSS is considered the prettiest trade show, and I concur. As I walked the aisles of the show, I was energized by the community of warm and welcoming vendors and attendees. The creativity evident in the products and the beautiful displays awash in color were inspiring and almost overwhelming. It was hard not to get distracted by the abundance of “shiny objects” at every turn.
To-Do: Block calendar May 20–23, 2018